Descripción:
“The word "transmedia" has been buzzing around for quite some time now, popularized by content surrounding the Matrix trilogy of movies. It promises to extend content across many platforms and media types, reaching different audiences with different facets of experience, all standalone but contributing to a larger meta experience. Has transmedia delivered beyond its original hype or does it remain a buzzword? What is it, really_ If it´s for real, what are the ingredients of a successful transmedia property? Following the progression of his Kickstarter project "Afraid to Love", the key elements, pitfalls and challenges of transmedia are explored”
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Transmisión desde la Sala Turing